For a long time, there was an indisputable lack of Asian representation in mainstream media and fashion. However, thanks to platforms like YouTube, Asian creatives all over the world are now able to showcase their talents and inspire audiences with their own flair for fashion.
Here are 6 Asian fashion YouTubers that are bending and challenging the laws of fashion.
1. Bestdressed — Ashley
Ashley is half British and half Chinese and was born in Columbia, Maryland. Watching her videos feels like receiving fashion advice from your big sister. Her quirky, bold personality and transparency shine through her videos and makes her viewers feel a sense of familiarity. She shares her thrifting secrets and specializes in “flipping” thrifted clothing and modernizing them to better fit current fashion trends. Ashley’s channel is overflowing with videos of endless outfit combinations for almost any situation you can think of. In addition to her carefully curated ensembles, she also openly speaks about her successes and struggles as a recent college graduate navigating through life, which makes her that much more relatable.
- Location: New York, New York
- Videos : 205
- Subscribers: 3,560,000
2. Jenn Im — Jenn Im
Fashion on Youtube has progressed immensely since Jenn’s very first YouTube video back in 2010. Since then, her channel has grown and evolved into one of the most successful fashion and lifestyle channels on Youtube. As a fashion guru, she has collaborated with numerous well-known fashion brands such as Calvin Klein and Levi’s. She eventually started her own clothing line dubbed Eggie, which means baby in Korean and is an homage to her Korean heritage. As a brand, Eggie supports individualism and features fun and unique styles with comfort and quality in mind. You can see some pieces from her clothing line in action in the many lookbooks and styling videos on her channel.
- Location: Los Angeles, California
- Videos : 751
- Subscribers: 2,800,000
3. IamKarenO — Karen Yeung
Karen’s daring and edgy style is what sets her apart as a fashion icon on YouTube. She can take a basic outfit and elevate it by adding and layering on bold and eccentric pieces. Given her passion for beauty and fashion, Karen debuted her own brand, UMO style in 2017. Her brand is heavily inspired by 90s streetwear fashion that is influenced by her Hong Kong upbringing in combination with her LA lifestyle. As a new mom, Karen has also shared her experiences with pregnancy and how she compiled outfits that were stylish yet comfortable – specifically tailored for expecting mothers who want to look their best. Her love for color can not only be seen in her outfits but is also very evident in her videos which makes for a very entertaining watch.
- Location: Irvine, California
- Videos : 346
- Subscribers: 1,550,000
4. Weylie Hoang – Weylie Hoang
Weylie is a Chinese-American YouTuber who has been part of the YouTube community since 2007. Her channel started out as a lifestyle channel and has evolved to include more fashion videos over time. Her style gives off a very feminine and delicate feel which is evident in the clothing line that she co-founded called Womn. As a fashion guru, she works to put together outfits that are timeless and elegant while being conscious about cost and sustainability. She has posted videos like her most worn outfits video and her favorite spring outfits video to encourage viewers to rediscover and appreciate the beauty in basics.
- Location: San Francisco, California
- Videos : 377
- Subscribers: 1,720,000
Nava Rose is a Filipino creator who was already a prominent fashion figure on YouTube but garnered even more of a following when she started posting videos on the app called TikTok. She showcased her ability to draw inspiration from virtually anything that is thrown at her and create bold and eye-catching outfits. She also posts plenty of DIY videos to teach viewers how to give their own wardrobe a boost with pieces that they may already have in their closets.
- Location: Los Angeles, California
- Videos : 178
- Subscribers: 1,180,000
6. ToThe9s – Cassie Masangkay and Ricci Pamintuan
Cassie and Ricci are the duo who run the ToThe9s YouTube channel. Cassie is of Filipino, Chinese, and Caucasian descent while Ricci’s parents are both Filipino. They post many fashion and styling videos that viewers can take inspiration from such as summer lookbooks and holiday outfits ideas. Their chic and minimalist styles paired with top notch cinematography gives their videos a very aesthetic look and feel that is enjoyable to watch. They also run an instagram account in which they reach out to their audience and share daily style inspiration from their viewers and followers.
- Location: Vancouver, Canada
- Videos : 283
- Subscribers: 627,000
The world of fashion is ever changing, and it can sometimes be difficult to try and keep up with all the latest trends. Luckily, these YouTubers are dedicated to helping people navigate the world of fashion. Whether you’re aiming for an edgy style or a softer, classier look, you’ll be sure to find what you are looking for with the guidance of these fashion gurus.
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