What were you doing in 2005, the year YouTube was created? Chances are that you weren’t spending your free time watching or creating videos. The world of YouTube has come a long way since then, becoming one of the most popular and influential platforms in the world, not to mention creating the title of ‘YouTuber’ as one of the most aspiration job roles we’ve seen in recent years.
Ask any millennial what they want to do when they are older and creating a successful YouTube channel is among the most popular answers. However, despite this new wave of young people hoping to make it as YouTube stars, often being met with headshakes and eye rolls, creating video content is a craft and a lucrative way of turning your passions into a business.
But, can vlogging your daily life and recording gameplay really be considered a career?
Video has gradually dominated social media platforms and YouTube has created viral stars. In the early years of YouTube, the most popular users grew their platform with a limited agenda, simply posting videos they enjoyed before their subscribers skyrocketed.
Fast forward to 2020 and YouTube has a staggering 2 billion users worldwide. From fashion hauls to cooking shows and video gaming, there’s not a lot that you can’t find on YouTube. Why wouldn’t you want to share your passion for the world? The idea of making videos and getting paid for talking about something you love is great!
The influential power of video means that being a YouTuber offers many more opportunities such as attending industry events, working with brands and more – fulfilling many of the gaps missing in ‘regular’ day jobs. But you have to be realistic. As amazing as it sounds, this isn’t the case for everyone.
Believe it or not, being a YouTuber is not always paired with instant gratification. There is a lot of misinformation about this career choice and growing a channel. If you want to see results and have a monetized platform, it won’t come overnight, you must put the hard work in.
One of the main reasons why YouTube is often not seen as a career is because it seems effortless. Record a video and make some money, right? Wrong! The hard work that is required to be a successful YouTuber is the same that is needed in many other careers. Editing, planning, admin, financing, and communication to name a few. Apply these skills to any other role and no questions are asked. So why would being a YouTuber be any different?
With the sheer number of success stories that YouTube has created, it’s easy to see why it’s an attractive career choice.
Consider Yes Theory, for example. The group of four left their stable careers to launch their YouTube careers and make their aspirations a reality. All from different walks of life, they left scholarships, businesses and traditional careers for the world of YouTube and it paid off.
As the platform has grown so have the opportunities. But, it doesn’t work for everyone. There is a lot of uncertainty with being a YouTuber as views dip and increase. Not only can this lead to inconsistent earnings but some people simply can’t make enough to make YouTube a secure career choice.
In the last 10 years, we have seen how YouTube can provide a career for many content creators. But being on YouTube does not make you an employee of the platform. To reap long-term benefits, many creators have diversified their skills and used their loyal audiences to build their own businesses. YouTube can provide a good income and launch your career as a content creator but not everyone is successful.
We are in a changing world where social media platforms have changed the way we live and work. Being a YouTuber is just one of the new careers that offer opportunities that most traditional jobs could never – a transformation that’s far outgrown its humble beginnings. Whether its to educate, entertain or inform, we’ve already seen how being a YouTuber can be made into a successful full-time career. Be smart and your channel can turn in to a successful venture.
Olivia is a full-time copywriter and freelance content writer. She has a degree in English Literature, enjoys reading, blogging, travel and spending time with her family.
Would you like to meet and talk with other YouTube video creators? The Zoom mixer meeting that we offer is a wonderful place for this.