woman shopping

What is a YouTube Brand Account?

YouTube is more than just a video sharing platform. It’s a significant way that brands or businesses can reach their target audiences and share their products, services, or content. When used correctly, it can be a tremendous marketing tool.

If you are wanting a YouTube channel with a name different than your own, then a brand account is for you!

A YouTube brand account is an account that is specifically for your brand. It is separate from your personal account, though you access it using the same login information.

Having a brand account on YouTube is much like having a business account on Instagram or Facebook. It makes it easier to reach your consumers and create a strong brand identity.

What’s the difference between a brand account and a regular account?

With a YouTube brand account, you can have multiple managers that all have access to the account through their own personal accounts. This can be helpful if you need to give access to others who are working with your brand.

In other words, you can give other people access to the brand account without compromising the security of your personal YouTube account. Viewers also will not see your name or email address, only the brand information.

On the other hand, a normal YouTube channel is associated with one individual and their email address.

Benefits of having a brand account

Having a brand account gives your company its own unique identity separate from your own.

It also improves marketing campaigns when you can give your brand a clean and cohesive presence across multiple social networking sites. Having such a presence will help build brand loyalty and trust among your viewers.

Consumers oftentimes want to be shown the product or service they are interested in, instead of being told about it. This is really where a YouTube brand account stands out. This allows you to make in-depth, personal videos that showcase what you’re selling or promoting that go into more detail than Instagram, Twitter, or even Facebook.

How to create a brand account

Connecting your channel to a brand account is easy. You will need to be signed into an existing account to get started.

  1. First, go ahead and sign in to your account and click on the avatar in the top right corner.
  2. Next, click on “Settings” in the drop-down menu.
  3. Under the “Account” tab, click “Create New Channel.”
  4. You’ll then enter your brand account name, verify your account, and click “Create.”

There you have it! You have officially set up your brand account.


If you want to create a strong brand identity on YouTube, whether it’s for yourself or your business, then a brand account is definitely something to look into. It’s simple to set up and has many benefits that a personal account just can’t compete with.


Zoom Mixer

Would you like to meet some new people to talk to on a topic you find interesting?
Check out these Zoom mixer meetings to chat about your hobby or obsession.


  • Marley is a graduate of the University of Memphis where she earned her Bachelors Degree in Journalism. She is passionate about all forms of digital media, content creation, and writing. She also loves Memphis BBQ and dogs!

Leave a Comment

Your email address will not be published.

Scroll to Top