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What Do YouTube Influencers Do?

With over 2 billion unique monthly users spending 250 million hours a day watching videos, it’s no wonder that influencers are taking advantage of the social platform. But being a YouTube influencer isn’t as easy as it may seem. There is a lot more that goes on behind the scenes than what you see in their videos.

So, what exactly do YouTube influencers do?

Plan Their Content

There are a lot of things that YouTubers need to plan before they can start creating. This includes their posting frequency and schedule, how long each video will be, and what each video is going to be about. Those who collaborate with brands also need to plan when they will be posting their sponsored content.

Some YouTube influencers plan weeks or even months ahead of schedule. For example, the YouTube stars from the Yes Theory are typically three weeks ahead on their videos, and even keep a backlog of ideas.

Get the Perfect Shot

Once an influencer finishes planning, they move onto filming. The amount of time they spend filming often depends on what type of video they’re creating. Content that requires different angles or locations will take longer to capture than if they are filming in the same area. Influencers often need several takes to get the perfect shot.

Edit and Upload

YouTube influencers are often their own video editors (unless they make enough to outsource this). The amount of time an influencer spends editing depends on the individual. The reported range is anywhere from 2 to 300 hours per video, with an average of about 7 minutes for 1-5 minutes of video.

Included in the editing step is creating a thumbnail for their video that’s eye-catching and will stand out amongst the others to attract viewers.

Once they get their final video, they then upload it to their channel with a title, description, tags, and so on. This often includes doing some research to optimize their SEO.

Make Money

Many influencers utilize YouTube’s monetization features by setting up ads on their videos once they have enough engagement to do so, which is 1000 subscribers and 4000 video views over the last 12 months.

Cross-Promote Their Content

Once a YouTube influencer finalizes and uploads a video, they cross-promote across their social media channels, such as Instagram and TikTok, to create awareness and drive subscribers

Get Feedback and Analyze Results

YouTube influencers spend time reading comments to gain feedback from their subscribers, sometimes even responding to comments to connect with subscribers and build rapport.

Many influencers will review metrics for each video, including reach, engagement, and audience, utilizing YouTube’s analytics tools. This can provide them even further insight into how their content is performing.

Getting feedback and analyzing data helps influencers plan their next videos and to better understand their audience.


As managers of their own brand, YouTuber influencers are busy with a range of tasks. Planning, filming, editing, promoting, and gathering feedback are all involved. Whether they are doing it for fun or as a full-time job, YouTube influencers do a lot to share content and grow their channel.

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  • Gianna graduated from Montclair State University with her bachelor’s degree in marketing. In her current role as a Marketing Specialist, she is responsible for writing content (including blogs, guides, ebooks, and reports) and managing her company’s content strategy. She enjoys writing pieces across many different topics that are clear, concise, and informative. In her free time, you can find her working out, cooking, or spending time with her boyfriend and her dogs.

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