Many people are familiar with PewDiePie, the Swedish YouTuber who gained fame for his walkthroughs of video games. His comedy and gaming channel is one of the largest of all time on the streaming platform. But how much do you know about his wife, 27-year-old Marzia?
From her romantic beginnings with the YouTube superstar to her final goodbye to the video platform, here’s everything you should know about Marzia “CutiePie” Kjellberg.
Marzia Kjellberg, maiden name Bisognin, was born in Arzignano, Italy on October 21st 1992, but she grew up in a small city called Vicenza. Raised by Franca and Marziano Bisognin, she has said that as a child, she was “extremely shy and quiet,” experiencing frequent anxiety over school and life changes.
Growing up, she loved horror and still enjoys “creepy” things. Taught by her father, an award-winning archer, Kjellberg learned archery at a young age and continues to practice whenever she visits her parents.
At age 13, her family moved to a small village in Italy, San Paolo. Around that time, her family went through what she described as “tough times,” and she was frequently alone. “I wouldn’t see anyone and I would be constantly in a bad mood,” she has said.
Eventually in her teenage years and in early adulthood, Kjellberg found a group of friends, including a YouTuber named Diazo. This friendship would soon play a profound role in Marzia’s story.
PewDiePie, real name Felix Kjellberg, met Marzia when she reached out to him via email in June 2011. Her best friend Diazo suggested that she watch some YouTube videos recorded by “this idiot playing video games.” After watching several of his witty playthroughs, she emailed PewDiePie to say how funny she thought he was and how much she enjoyed his videos.
The two continued a correspondence via Facebook until August of that year, when Felix took a trip to Italy to see her. They began a relationship, and Felix took several trips to see her over the course of three months. Felix surprised his fans by documenting some of his travels to Italy and introducing viewers to his new girlfriend. Around October of 2011, Marzia took a chance and moved in with Felix in Sweden.
In early 2012, the two were struggling to make ends meet, as YouTube was not bringing in much revenue at the time. They moved to San Paolo to live with Marzia’s family before seeking out more privacy in other locations and finally settling in Brighton, England in 2013.
When Marzia first started dating PewDiePie, he was still in the beginning of his YouTube career, with fewer than 100,000 channel subscribers. He spent his time attending school and treated the video platform more like a hobby than a job. At the same time, Marzia was struggling to find stable work with regular hours. Because of that, she said “I ended up in front of the computer a lot, and for the first time I started realizing how much there was on YouTube.”
She said that, although Felix had been making videos for several months, she had not realized there were channels that offered more than just “cat videos and gaming.” She began watching videos by creators like KickthePj, Jenna Marbles, and GraveyardGirl. She said that “seeing all this variety on YouTube really opened up a whole new world for me.”
Feeling uncertain about her future career, Marzia started her YouTube channel in January 2012 and called it CutiePieMarzia, named after PewDiePie’s nickname for her, CutiePie. She also started appearing in some of Felix’s videos, which helped her to further promote her channel.
As an introvert, she struggled to be comfortable in front of the camera. But eventually, she felt that she had found her own space to share a piece of herself with like-minded individuals.
Marzia’s vlogging often touched on fashion. While some videos showed her discussing recent trends, others were haul videos showing off her latest purchases. She offered tutorials on hair and makeup along with outfit ideas.
Marzia most enjoyed making DIY videos about jewelry and sharing her easy recipes for sweet treats like cake, coffee drinks, and “sweet tofu” desserts. Her pension for sweet things likely contributed to her nickname for her loyal fans, who she called her “Marzipans.”
Some of her most popular videos were her travel vlogs. She filmed her travels with PewDiePie in Japan, Malaysia, Singapore, Iceland, and much more. These videos allowed both YouTubers’ fans to follow along on their journey and get a more intimate look at their life.
Because of her longtime interest in horror, Marzia started telling horror stories on her channel. In “The Creepy Woman,” she discussed a scary dream she’d had since childhood. From there, she began regularly recounting horror tales in a series called “Wednesday Horror Stories.”
She also experimented with new and different video formats. In honor of gaining a million followers, she made a “Draw My Life” video in 2013, a popular format that details a person’s life journey in drawings. She would often guest star on PewDiePie’s channel to try new video games and do playthroughs with him.
While Marzia is no longer active on YouTube, her contributions to the platform have been prolific in its history. While she was still posting on her channel, it was the number one most subscribed channel in Italy and one of the most popular overall in fashion and design.
On YouTube and Instagram, Marzia and PewDiePie have always presented a portrait of a fun-loving relationship. While they sometimes poke fun at one another, they clearly have a lot in common, such as their love of traveling.
When they lived in Sweden, the two adopted a dog, a pug named Maya, whose owner had decided to rehome her. In 2013, the couple got a second pug, Edgar, and the two dogs make many appearances on PewDiePie’s YouTube channel.
In Spring of 2018, PewDiePie proposed to Marzia during a trip to Japan. Many fans were worried when PewDiePie uploaded a video in August 2018 titled “WHY THE WEDDING IS CANCELLED.” However, the title turned out to be clickbait based on a joke made during the playthrough video with Marzia.
Marzia and Felix were married at Kew Gardens in London in August of 2019. The wedding cost an estimated $150,000.
Marzia has tried her hand at several business ventures within and outside of the fashion industry. In 2016, she designed a pale pink and white heeled shoe called “Daisy” which she launched with the brand Project Shoe. That same year, she launched a nail polish line with the brand Zoya. And in 2017, she created both a clothing line and a perfume called Lemon.
Marzia’s continued interest in horror led her to write a Young Adult horror novel called Dream House.
In 2018, Marzia opened a ceramic studio called Mai Accents and she now sells her ceramics online. In addition, she and her husband co-own a brand of home accessories and clothing called Tsuki Market.
In October of 2018, Marzia Kjellberg posted a video to her YouTube channel called “Goodbye Youtube.” In the video, she thanks her Marzipans for the great memories on YouTube, but says that, for a long time, she’s been “struggling to find a reason to keep going.”
She found fame to be overwhelming and felt that it was something that belonged to Felix more than herself. Although she is grateful to have found a community in YouTube, she wanted to move on to the next thing, whatever that may be.
Today, you can find updates on Marzia’s life on her Instagram account, or via occasional appearances or mentions on PewDiePie’s channel. The two still own a home in Brighton as well as a second home in Japan, and they continue to travel quite often. In late 2019, their home was burglarized and the two lost about 90% of their belongings.
As for Marzia’s career, she appears to still be exploring different options while running her ceramic studio and her joint clothing and home goods business with PewDiePie. She has deleted many original videos from her YouTube channel and has stood firm on her decision not to return, remaining focused on outside pursuits.
Marzia’s “Marzipans” were lucky enough to enjoy six years of her design, fashion, and vlog content while learning a bit about her life with YouTube star PewDiePie. While she found a home in the design community, she also developed passions outside of YouTube while running her own businesses.
Her relationship with PewDiePie helped her evolve from a shy, quiet introvert into a dedicated business owner who’s not afraid to go after what she wants. And thankfully, in the age of social media, we’re lucky enough to get glimpses of her life and travels via Instagram. In addition, we can probably still expect to see Marzia make appearances on PewDiePie’s channel.