Imagine opening up a video on YouTube and suddenly being blasted with the commentator’s voice saying, “What’s up YouTube!” or “Welcome back to my channel!” It’s overwhelming and usually quite surprising to hear such excitement spill out of one person almost immediately.
People across the web are referring to this phenomenon as the “YouTube voice”.
If you’re a regular spectator on the site, the YouTube voice is most likely old news. Most YouTubers share a similar tone and pitch of voice, especially in their opening statements. They shout their words, and they’re almost always over-enunciated and hold that particular sound. Believe it or not, some of the most popular stars on the platform are also some of the loudest. But is there a reason?
YouTube has been around for more than 15 years. As of 2011, the site itself had been bringing in more than 92 billion page views per month from users across the globe. With that kind of traffic, thousands of YouTubers are competing for the spotlight. YouTube continues to grow with more content than even imaginable.
As a regular YouTube audience member, it is easy to notice the thousands of YouTubers that work hard to gain subscribers and keep their viewers engaged. One notable tactic shared among vloggers and commentators, in particular, is their voice.
YouTubers with “The Voice”
One of the top YouTubers in the game is PewDiePie. At over 100 million subscribers and 29 billion views on his channel, the Swedish comedian and gamer is currently the 4th most-subscribed channel on YouTube. Out of hundreds and thousands of YouTubers, PewDiePie is a prominent example of the YouTube voice.
Within the first 30 seconds of various PewDiePie uploads, he opens with a loud clap and a yell. Regardless of the words he yells, he always makes a point to shout something in a very excited tone. He keeps his tone and intonations interesting throughout the entirety of his videos. At an estimated net worth of $40 million, he must be doing something right. The question is: what exactly is he – and many others – doing right?
The Magic Behind the Voice
Regardless of any opinion on the loud voice that various YouTubers continue to use in their videos, the reasoning behind it might make perfect sense. According to speech pathologist Erin Hall in an article by Vice, the way that they speak can be explained as “over-enunciating compared to casual speech which is something newscasters or radio personalities do”. Much like news reporters and radio stars, it is equally important for YouTubers to maintain engagement from their audiences. Vlogging and commentating are more casual than professionally speaking as a news anchor. Many YouTubers have learned the importance of holding viewers attention with noticeable linguistic techniques.
So, there is genuine reasoning behind the YouTube voice. Many stars have used the YouTube voice for years. As audience members, it may be loud, obnoxious, and even annoying. However, for stars like PewDiePie, the YouTube voice has been a clear aid in his already-celebrated content. Ultimately, the YouTube voice just might be the secret behind hundreds of YouTubers’ success.
Would you like to meet some new people to talk to on a topic you find interesting?
Check out these Zoom mixer meetings to chat about your hobby or obsession.