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Why Do YouTubers Have Multiple Channels?

Thanks to YouTube channel monetarization, anyone with a channel can get paid, and this means YouTubers everywhere are coming up with more creative ways to expand their brand and create new and diverse content. One of the ways of doing this is having multiple channels.

In this blog, we’ll discuss the benefits and drawbacks of having multiple YouTube Channels and why you might consider it.

What are the benefits of having multiple YouTube Channels?

Increased views

In the YouTube market, views are currency. When you put up a video, you’re hoping you can get as many views as possible. If you’re monetizing a video, this is a big factor in how much you’ll get paid. If you have mixed content, assigning your videos to topic specific channels will increase your click-through-rate (CTR) and thus increase your view count.

On YouTube, the CTR is the number of clicks on your video divided by the number of times your video thumbnail has been seen. If your thumbnail appeals to people and they click on your video often to see the content, you’ll have a high CTR (which is good!). It’s important to keep CTR in mind as you create your content as views are heavily dependent on how well your videos work with the YouTube algorithm. This algorithm will suggest videos for people to watch based on the content they’ve watched previously.

When you have unrelated videos on the same channel, then you may lower your CTR because the suggested videos won’t prompt the same interest. This will decrease your video’s CTR and the YouTube algorithm will recommend your video less often.

Too complicated? More channels mean doing better with the algorithm, which means improving your click through rate and views. This ultimately equals higher income if you’ve monetized.

Increased subscribers

Having multiple YouTube Channels ultimately increases your subscriber count. When you have a channel that focuses on one topic, you make it more compelling for individuals interested in that topic to subscribe. Imagine a channel that has videos on cooking, political opinions, and relationship advice. Those who are only interested in cooking might think twice before subscribing and having uninteresting videos fill up their subscriber video feed.

Subscribers who have segmented out their content on different channels often see success in creating multiple popular channels. One great example of segmentation is Colleen Ballinger’s channels. She currently has three YouTube Channels where she posts.

Ballinger first gained fame on YouTube through her comedic alias Miranda Sings, which is her most popular channel. After she became known there, she was able to jump-start her main channel, Colleen Ballinger, where she posts YouTube challenges, comedy videos, Q&As, and other current events. She also has her third channel where she exclusively posts vlogs, knowing that type of content wouldn’t appeal to everyone on her main channel.

Starting from scratch

Content creators often enjoy the journey – not just the destination. Once they’ve hit that 100,000, 500,000, or 1 million mark, you may catch them starting up something new. They love the process of starting from scratch and creating something that will grow into something new and exciting.

New channels provide the opportunity to branch out into new areas and come up with fresh ideas to ensure no one gets bored.

Are there any drawbacks to having multiple YouTube Channels?

Splitting up your content among multiple channels is often best when you’re already established. More popular YouTubers have done this successfully because they have high engagement among their followers. They can feel confident that 80 percent of their subscriber base will follow them to a new channel and continue to give them views.

For most YouTubers, however, this is often a bad idea. In order to monetize any given channel, you need at least 1,000 subscribers and 4,000 watch hours. When you split your videos among multiple channels, it takes longer for you to build up your subscriber count and watch hours on any one channel because you have split your content.

If you still have a smaller channel, you’d be better off segmenting your content by creating playlists. If you see that a playlist has a lot of interest, this may give you an idea of what would make a successful channel if you ever decide to branch out.

Final thoughts

YouTubers often create multiple channels as a way to showcase a diversity of content when they have high engagement. That said, it’s often a tactic best used when you’re already established and thus wouldn’t be recommended if you’re just starting out. Focus on establishing your audience and viewership first.

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